KaDeWe | Berlin
Space for a new brand experience: the flagship store area in Berlin's famous, high-end department store KaDeWe. We created a contemporary shop concept in line with the new corporate design of Zwiesel Kristallglas AG, which will in future trade under the name ZWIESEL GLAS. The aim was to create a tangible experience of the brand's outstanding quality and new visual vocabulary.
The shop that puts on a show: A large-format LED wall plays a leading role in the high-class presentation of the ZWIESEL glass range. Branding, product reels and atmospheric staging combine to create a highly variable shop-in-shop concept. All content can be updated in real time at any time using a remote solution.