mac. brand spaces takes over overall concept for Kömmerling
mac. brand spaces, the live communication specialists from Langenlonsheim, have taken on the overall concept for profine Kömmerling at Fensterbau Frontale 2024. “Kömmerling is one of the leading suppliers of window systems, entrance door systems and
sliding door systems. The company stands for sustainability and the circular economy. The trade fair presentation should do justice to this,” says Stefan Amschler, Creative Director of mac. Fensterbau Frontale took place from 19 to 22 March in Nuremberg.
mac and Kömmerling have been working together for many years. “It’s a very trusting customer relationship,” says mac CEO Stefan Trieb. He is all the more pleased that mac has now taken on the overall concept for the Frontale, including the realisation and organisation of the trade fair stand.
Under the motto ‘Today for Tomorrow’, the trade fair stand, which covered an impressive total area of 1500 m², focussed on the topic of sustainability. “This is Kömmerling’s first appearance in the new design,” explains Amschler. A triad of wood, anthracite and orange not only created a high recognition value, but also an extremely appealing and approachable atmosphere in which visitors and customers felt at ease. Particular attention was paid to an interactive experience area that enabled visitors to the trade fair to immerse themselves in the topics of sustainability and digitalisation. Lighting elements rounded off the picture and created an inspiring atmosphere.
In addition to the impressive exhibition presentation, Kömmerling’s trade fair appearance also had a strong event character. “We created a space with a club atmosphere,” says Amschler. A hospitality area with a stage and media display formed the centrepiece.
centre stage. Product presentations and functional areas were moved to the outside and provided space for many get-togethers. Amschler: “We are convinced that ‘Today for Tomorrow’ is not just a motto, but a message that made a lasting impression on the visitors.”