Viessmann

ISH

Short Brief

After a coronavirus-related break in 2023, the ISH was a very special event at which the VIESSMANN Group wanted to demonstrate its industry size and innovative strength in an authentic way. On an area of over 1,800m², the VIESSMANN CLIMATE SOLUTIONS area presented answers and solutions to the challenges facing the industry in the energy transition. The trade visitors, especially the partners of the building services trade, were to be sustainably emotionalized by the trade fair message "for our climate".

Our Solution

Based on a well-defined scenographic brand concept by Atelier Markgraph, mac. brand spaces created a spatial world for the interactive development of products and systems for the efficient use of renewable energies with connectivity and platforms, digital services and new services. The focus was on forums, guided tours, demonstrations and personal, informal exchanges. New systems, planning platforms and other services were communicated in a friendly and literally sustainable way with a lot of face-to-face interaction.