Director Creative and Strategy

This is a senior leadership role for an industry professional with broad influence across creativity, strategy, and business development, market trends and developments.
You will work closely with the General Manager in China and collaborate with other entities of our network in Germany, Singapore, and Austria to strengthen alignment, elevate creative output, and enhance client engagement. The role combines strategic thinking, hands-on creative leadership, and commercial
responsibility.
You will lead the development of high-impact brand experiences across exhibitions, showrooms, retail environments, and integrated campaigns, bringing together storytelling, spatial design, digital integration, and measurable outcomes.
This is a hands-on position, requiring direct involvement in key pitches, concept development, and client
discussions.

• Client Engagement & Hands-on Delivery: Actively lead core pitches and high-level client presentations.
  Personally oversee concept development and proposal creation, working closely with internal teams to
  ensure execution excellence, while acting as a trusted advisor to senior client stakeholders.
• Creative & Experience Direction: Lead creative concepts and strategic frameworks for major client
  projects (spanning exhibitions, showrooms, retail spaces, and integrated campaigns). Deeply integrate
  physical spaces with digital touchpoints and content to create high-impact brand narratives.
• Strategic & Business Development: Act as a core member of the China executive team, shaping
  business direction and deepening strategic alignment with the global headquarters. Proactively
  leverage your industry network to generate new business opportunities and drive the continuous
  growth of Key Accounts.
• Team Building & Global Collaboration: Serve as the core communication hub between China and the
  German HQ. Mentor the team to cultivate future-ready creative and performance-oriented thinking, and
  participate in cross-border meetings to drive global alignment of standards.
• Brand & Digital Marketing Integration: Lead flagship company-level communication campaigns and
  oversee the evolution of our digital presence (Website, WeChat, RedNote, etc.) to comprehensively
  enhance brand visibility and perception in the market.

• Senior Background: 10+ years of experience in creative leadership or strategic planning, with deep
  expertise in exhibitions, retail, and integrated brand experiences.
• Visual & AI Skills: Strong foundation in 2D design and visual storytelling; proficient in Adobe Creative
  Suite, Figma, and emerging AI tools (e.g. Seedance, Lovart, Claude).
• Spatial & Technical: Familiarity with Vectorworks, SketchUp, and spatial design workflows, capable of
  collaborating with engineering teams to ensure seamless project execution.
• Commercial Impact: Proven track record of leading and winning key pitches, possessing exceptional
  leadership presence.
• Language: Native-level Mandarin Chinese; Fluent in English, fully capable of using it as a working
  language for all-English presentations and global collaboration.

• A senior leadership role with the opportunity to deeply shape the company’s business development
  blueprint in China and globally.
• An international working platform engaging with top-tier global clients.
• A highly competitive compensation package and long-term career growth potential.

•  CV/Resume: Detailing relevant experience and achievements
• Portfolio: Cleary demonstrating your end-to-end capabilities, from concept development and strategic
  thinking to final execution
• (Optional) Case studies highlighting approach to pitches or complex projects
• (Optional) Motivation statement outlining interest in the role and perspective on market trends

•  As part of the final selection process, shortlisted candidates may be invited to contribute to a live client
  pitch or RFP. This is a paid engagement and designed to reflect the real scope and impact of the role.
• The first round of selection will be conducted by German headquarters, focusing on overall profile fit,
  international collaboration capability, and creative/strategic leadership quality.
• Shortlisted candidates will then proceed to discussions with the China General Manager, with a focus
  on market execution, client engagement, and local business fit.
• Final selection will be made jointly.

The position is a locally employed role under a Chinese employment contract in Shanghai.

We look forward to hearing from you!

Contact Person
Katja Sassi-Bucsit
katja.sassi-bucsit@mac.de
Director
International Growth