mac goes on the offensive with a new brand image
A new brand identity for a new era: as of today, the Langenlonsheim-based company mac is presenting itself to its customers and partners under the brand “mac. brand spaces”. With this new, internationally applicable word and figurative mark, the company will position itself even more clearly than before as a holistic service provider in the trade fair business, offering its customers sustainable solutions for both physical and digital live communication.
“We have used the last few months to make mac fit for the transformation of the traditional trade fair business into a creative and efficient combination of real and virtual spaces. We have acquired new customers and invested in the future. We are making this visible with our new brand”
The new brand identity is also a strong signal to the market that mac, as one of the leading international companies for live communication, is active and prepared for the demands of the future despite coronavirus restrictions.
“We no longer define ourselves solely through our well-known role as a “trade fair specialist”, but as a full-service provider for staging brands in space. These are optimally planned, perfectly staged platforms in which suppliers and customers can experience corporate and product brands together and build trust,” Trieb continues. Such encounters will remain the basis for successful business deals in the future.
Despite the market slump caused by the coronavirus pandemic, mac therefore sees very good opportunities for the future in the medium and long term. “We are convinced that B2B marketing cannot and will not do without live communication, especially business events. The new brand “mac. brand spaces” is a clear statement that we support our customers worldwide with a comprehensive package of expertise,” emphasized Trieb.