Bosch at the IAA mobility in Munich
The company mac, the specialist for live communication from Langenlonsheim, will realize the trade fair appearance for Bosch at the IAA in Munich. “We are delighted to be able to implement three trade fair stands for Bosch,” says Stefan Trieb, CEO of mac. The IAA Mobility will take place in Munich from September 7 to 12.
The three stands at the IAA comprise the 800m² main stand in the Summit, a two-storey stand in the Open Space with 260m² of space on Königsplatz, as well as parts of a 300m² stand in the Bike Hall. mac is implementing the project in collaboration with the agency Milla & Partner from Stuttgart, which is providing the design and architecture concept. After 2017 and 2019, this is now the third time that mac has managed Bosch’s trade fair presence at the IAA.
“In addition to the short time available, the pandemic-related regulations are a new challenge for us, to which we have to react flexibly and variably.”
The team led by project manager Matthias Solzbacher will start setting up the Summit at the end of August, leaving just a few days before the opening for the Open Space. “In addition to the short time available, the pandemic-related regulations are a new challenge for us, to which we have to react flexibly and variably,” says Solzbacher. In addition to the organizer’s protection and hygiene concept, this also includes the regulations and guidelines in Bavaria.
The IAA Mobility will be presenting a new concept in Munich in late summer. Mobility will be presented as a whole, not only behind the wheel, but also on an e-scooter or cargo bike – on the exhibition grounds and in Munich’s city center.
