Stand of the Frankfurt Economic Development Agency at Expo Real

The company mac, a specialist for live communication from Langenlonsheim, has once again won the tender from the Frankfurt Economic Development Agency and will implement the trade fair stand at Expo Real in Munich. This was announced today by Stefan Trieb, CEO of mac. “We are very much looking forward to this project,” say Sabine Wagner and Julia Braunroth from the mac design team. The real estate trade fair will take place in Munich from October 11-13.

Wirtschaftsförderung Frankfurt will be presenting itself at Expo Real together with its partners on a two-storey stand. The first floor will cover an area of 319 square meters, the upper floor 80 square meters. On October 6, mac will start setting up the stand.

The main focus of the concept is on sustainability. This is reflected in the stand design. For example, the “mobile green rooms” that enrich city centers in Frankfurt am Main and other major German cities will serve as inspiration for the stand. The mac design team has developed a functional piece of furniture with an urban character that, in addition to its space-creating function, offers a green retreat for trade fair visitors.

Sustainability has been a key part of mac’s corporate culture and strategy for years. This starts with the design concept of the brand spaces and the construction standards. “From an ecological perspective, we think in cycles and try to source the materials we use as environmentally friendly as possible and then recycle them,” explains Stefan Trieb. “Internal processes are also constantly reviewed and optimized in terms of sustainability. We want to get better and better.”

Another key feature of the trade fair stand is its highly recognizable appearance. The color scheme and the wall constructions pick up on the corporate design of the Frankfurt Economic Development Corporation. A promising concept for a successful trade fair appearance.