A confident outlook for fall and winter 2021
After a successful IAA Mobility, mac, the specialist for live communication, looks back fondly on the major event that attracted 400,000 visitors. “We were delighted to be involved with five large and complex projects,” says CEO Stefan Trieb. The company from Langenlonsheim was happy to contribute to the success of the event. “We congratulate Messe München on this successful premiere. The IAA Mobility was an impressive sign that trade fairs are finding their audience and their exhibitors again.”
The second half of the year has started positively for mac. Trade fair business has picked up again and mac will be attending a wide variety of events in the coming weeks, such as the Book Fair, Zukunft Personal, Expo Real, Fakuma, Husum Wind and many others in Germany and abroad. Progress is also continuing in the area of digital formats.
“In the future, we will be involved in the provision and staging of content in virtual and real life. We are able to conceive, design and implement the platforms and content for this in an integrative manner.”
In recent months, mac. brand spaces has designed and implemented virtual trade fairs, showrooms, production animations, image videos, green screen livestreams, 360° factory tours and new digital sales tools for its customers. “We are noticing that the cross-media fusion of content and communication is accelerating,” says Trieb. Especially now that business events are also taking place in physical presence again, it is important to think hybrid.
Trieb adds: “In the future, the provision and staging of content in virtual and real life will accompany us. We are in a position to conceive, design and implement the platforms and content for this in an integrative way.” Whether at a trade fair stand with a digital extension in virtual space or flanked by a roadshow and suitable digital tools for customer meetings.
The company is also sharpening and expanding its commitment to sustainability. mac now also offers its customers tailored workshops on the topic. “Sustainability issues have been at the center of public debate for many years. They are increasingly influencing our actions and are a decisive factor when choosing a business partner,” explains CEO Stefan Trieb. “That’s why we develop individual offers that allow our customers to design their brand spaces sustainably.”