Realization of eleven projects at Fakuma

mac, the specialist for live communication from Langenlonsheim, realized eleven projects at the Fakuma trade fair in Friedrichshafen. “Fakuma was a great success for the plastics industry, which was able to return to the presence format of trade fairs across the board and obviously enjoyed filling the halls again,” says a delighted Stefan Trieb, CEO of mac. 1,470 exhibitors from 39 countries came to Friedrichshafen for Fakuma. Among the exhibitors and mac customers were KraussMaffei Technologies, BASF, Ascend, Heraeus and Lehmann&Voss.

For mac, the trade fair was a “very motivating event”. It was possible to seamlessly resume cooperation with customers from before the pandemic. “I was particularly pleased that we gained new customers compared to the previous event,” says Trieb. “For me, this was a strong indicator that we have managed to maintain our customer relationships and expand our performance despite the trade fair break.”

Parallel to Fakuma, the mac team also successfully represented its exhibitors at several other national and international trade fairs. These included Expo Real Munich, where five projects were realized, including for Wirtschaftsförderung Frankfurt, the state of Rhineland-Palatinate and Investa. Or the ITS World Congress, where mac worked for clients Continental Teves and Vitronic.

Stefan Trieb speaks of “an exciting trade fair weekend that gives us a very positive signal for the restart of our business”. The confidence that exhibitors will return to face-to-face trade fairs if the general conditions are right has proven to be correct. Against the backdrop of the supply chain problems affecting many companies in the industry, it was worthwhile for mac to keep all competencies from conception to production to realization at the start despite the long trade fair break. Trieb: “We have the capacity, personnel resources and the strength to handle it all”. With digital initiatives and the increased processing of fixed installations, mac has also developed further in terms of content and has always been in contact with customers. Trieb: “We are back in the flow. And optimistic about the future.”

Over 19,200 participants from the real estate industry from 52 countries came to Expo Real in Munich. The 1,198 exhibitors came from 29 countries. The ITS World Congress achieved a record result with 13,000 guests, 4,000 visitors on Public Day, 400 exhibitors from all continents on almost 40,000 m² of exhibition space. In its 35-year history, the event has never seen as many participants as these days in Hamburg.

All events took place in 3G/ or 2G format.