Brand relaunch of Zwiesel Glas
Working together with Zwiesel Glas, we are excited to implement the transformation of the brand at several touchpoints – most notably in the new store concept in Berlin’s KaDeWe department store and with the company’s Digital Factory Tour.
The new flagship store section in the KaDeWe was designed and implemented by mac, its highlights being the large-format LED wall and the sophisticated staging of the glass series. The wall can be used for both branding and product information, offering the perfect basis to showcase the new image and brand world at this shop-in-shop touchpoint.
Along with this, mac also created an impressive sales tool for Zwiesel this year: The Digital Factory Tour.
Anyone visiting the company’s premises in Zwiesel in the Bavarian Forest region, can’t help but be impressed by how the glasses are made, either traditionally by mouth-blowing or using machine production for large quantities. “Made in Germany” with a high degree of artisanship and a keen sense of tradition.
Zwiesel’s sales force is now being provided with digital support based on this sales argument. The entire production site including the individual production steps have been photographed with 360° views in order to present and explain the creation process of the products in meetings with customers.
In addition, recordings were made in our green screen studio in Langenlonsheim, which were used to take the virtual tour with explanations by Brand Manager Lisa Müller.
mac also supports Zwiesel Glas in the further expansion of its live digital communication channels, which will grow in significance alongside the traditional trade show business in 2022.