mac on the road again
… with exciting projects in Germany, Europe, and worldwide.
The trade show industry has started again and mac has been on the road at a wide variety of events over the past weeks and months.
The IAA Mobility attracted 400,000 visitors and was very successful. We were very pleased to be there with five large and complex projects. The large number of visitors and the repositioning of the IAA Mobility in a new setting were an impressive sign that trade shows are finding their audience and exhibitors again.
When it comes to traditional trade shows, the number of visitors and feedback from exhibitors also confirm this positive trend. mac completed eleven projects for its customers at Fakuma in Friedrichshafen. The exhibitors and mac customers included KraussMaffei Technologies, BASF, Ascend, Heraeus, and Lehmann&Voss.
At the same time, the mac team was also successfully in action for its customers at several other national and international exhibitions. One of which was at the Expo Real in Munich, where several projects were realized – including projects for the Frankfurt Economic Development GmbH, the state of Rhineland-Palatinate and Investa.
The focus of the concept for the Frankfurt Economic Development GmbH was sustainability, which was reflected in the stand design. Among other things, the “mobile green rooms” which enrich city centers in Frankfurt am Main and other major German cities, served as the inspiration for the trade show booth. mac’s design team developed functional furniture with an urban character that, along with a space-defining function, provided a green retreat for visitors.
In addition, many outstanding projects have been realized at events outside Germany and Europe. Our activities have ranged from Lyon, Copenhagen and Amsterdam to Denver, Las Vegas, Abu Dhabi and Shanghai – to name just a few of the most prominent locations. This reach underlines the recovery and internationality of our industry. It also demonstrates mac’s global capabilities: we have the capacity and human resources to realize global and holistic live communications solutions. With digital initiatives and the expansion of our expertise along the customer journey of our clients, mac has positioned itself perfectly for the demands of the future. Our confidence that exhibitors will return to face-to-face trade shows has certainly proven to be true.
We are back on the road and optimistic about the future.