Sustainable thinking for brand environments

We are expanding our commitment to sustainability and are now offering our customers workshops on this subject.

Sustainability topics have been at the center of public debate for many years. They have an increasing influence on business activities and play a decisive role in the choice of business partners. Consequently, we support our customers with offers that are customized for their specific needs.

When it comes to designing and constructing temporary or permanent brand spaces, the interrelationships are particularly complex. Workshops are therefore the appropriate format for discussing the dependencies between design, construction, production and logistics in a dialogue with the customer. The aim is to achieve a consistent customer journey, comprehensive brand management and budget certainty in a sustainable context.

With our long-standing customer Viessmann we have already conducted the two-day workshop “Sustainable thinking for Brand Environments”. The basis of the workshop was a sustainable concept approach for Viessmann developed by mac.

The goal of the workshop was to detect and define the current challenges of the Viessmann brand in the area of communications. All workshop participants had a productive exchange of ideas about a sustainable concept development and its implementation.

The second day of the workshop focused on the developed approach, which was analyzed in detail in a collaborative dialogue. Aim was to turn the concept approach into a coherent concept for the upcoming years.

Marco Meschzan, Project Manager of the sustainable Viessmann trade show concept: “With this workshop, we have created a very good basis among all participants, enabling us to now embark together on a path that is completely new in its complexity for everyone involved.”