Modular and sustainable trade fair concept for Heraeus

mac, the live communication specialists, are implementing a modular and sustainable trade fair concept for Heraeus. In future, mac will continue to realize the Europe-wide trade fair appearances for the various business units of the Hanau-based technology group. This was announced by mac Managing Director Stefan Trieb. The more than ten-year partnership will be continued.

The stands of the respective Heraeus business units will be staged with a new design. mac was responsible for the technical development: “We designed and produced all the components so that they can be used for several years,” explains mac project manager Yannick Michel. The new trade fair concept is called DICE (Diverse, Innovative, Communicative, Emotional). “DICE is a modular and scalable stand concept,” explains Michel, so that it fits in with the respective Heraeus business areas. DICE stands for the demands placed on the trade fair stand, which must be versatile, showcase Heraeus innovations well, offer space for communication and appeal to visitors emotionally. “We have developed individual exhibit presentations for this purpose,” says Michel: “The collection built by mac for multi-year use can be used individually and sustainably depending on the size of the stand.”

DICE also stands for the cube as the central element of the concept, which is implemented in various elements of the stand. Thanks to such a modular exhibition stand concept, all stand sizes and types, hall situations and construction heights of up to 6 meters are possible. “mac is responsible for European events from a stand size of 18 square meters,” says Michel, “the design concept offers a high recognition value for the brand and ensures sustainable use thanks to the flexible and long-term application options.”