Digital trade fair “DigitalExpo” for profine
As a specialist for live communication, the company mac from Langenlonsheim has created a digital trade fair experience for profine GmbH from Troisdorf with the profine DigitalExpo. You can visit the DigitalExpo live until April 8, 2022. “We are delighted that, in addition to the physical trade fairs that we have been able to realize for profine for many years, we can now also design and implement a virtual window into the product and brand world of our long-standing customer,” says Stefan Trieb, CEO of mac.
“This virtual environment makes it possible to immerse yourself in the world of profine. Together, we have created a platform for encounters and experiences”
profine GmbH is the world’s leading supplier of PVC-U profiles for windows and front doors, privacy screen systems and PVC panels, supplying its products to more than 100 countries. 3,000 employees work for the company at 29 locations in 23 countries. The two people responsible for mac, digital 3D artist André Wöllner and digital consultant Max Mollenschott, explain the concept: “We used our own architecture to create a fictitious environment that depicts the virtual profine showroom.” Seven product-related showrooms with different functions were designed for this purpose. The wide range of profine products will be presented there over eight days of the trade fair. “The focus is on one-to-one communication between the company and its customers,” says Mollenschott. Customers can use a contact tool to make direct online appointments with their profine contact person and take a live virtual tour of the digital trade fair. Innovative product highlights will be presented, 3D models demonstrated and information provided on the megatrends of digitalization, sustainability and climate protection. Interviews, a competition and a live chat with international experts from profine GmbH will round off the digital event.
