Brand launch of United Tables
mac. brand spaces accompanied the brand launch of the newly founded United Tables brand, a subsidiary of Zwiesel Kristallglas AG, at the Internorga trade fair.
“We are very proud to be able to actively support our long-standing customer in this milestone in the company's history”
Following the implementation of the transformation of a new brand image for Zwiesel Glas, the next step is now to establish United Tables as a holistic provider for tableware in the B2B segment. Under the new umbrella brand United Tables, extensive quality ranges of the Fortessa brand from the tableware and cutlery product categories will enrich the wide range of crystal glass series and table accessories from Zwiesel. “We took a different conceptual approach to the brand launch at Internorga in order to consciously differentiate ourselves from the classic competition. This means a deliberate reduction of product displays and a clear focus on the holistic consulting expertise of United Tables,” says Ody.
Senior Spatial Designer André Wöllner is responsible for the creative concept and interior design. “It’s about setting the scene for the table setting and creating an atmospheric picture,” he emphasizes. The harmonious interplay of glass, porcelain and cutlery creates an atmospheric overall concept with the design of the room, in which the individual elements interact. Further development of the concept is already being planned for next year in order to bring the expansion of the brand to life with digital and interactive elements at the stand.
