Motorhome and caravan manufacturer Hymer at the Caravan Salon
mac. brand spaces looked after motorhome and caravan manufacturer Hymer for the first time at the Caravan Salon. “We are delighted that Hymer has placed its trust in us,” says Stefan Trieb, CEO of mac. brand spaces. “The new stand concept was implemented with great success.” The world’s leading trade fair for mobile travel took place in Düsseldorf from August 26 to September 4.
In collaboration with Pixelschickeria for project management & filming based on the concept design and creative direction of Beyond Disciplines, the team from mac. brand spaces implemented a sustainable stand concept on 3,100 square meters. This includes the reuse of the floors, all furniture and brand-specific elements as well as ceiling slats. The concept will also be adapted for future national and international trade fair appearances of the Hymer & Eriba brands, including the Motorhome and Caravan Show 2022 in Birmingham and CMT 2023 in Stuttgart.
“Hymer is one of the largest exhibitors at the Caravan Salon, with impressive figures,” says Trieb. 52 vehicles were presented, 1.5 kilometers of supporting and superstructure structures were installed, 4,100 plants and 17 cubic meters of decorative material were used for the vehicles. A total of 2,200 assembly hours were invested in setting up and dismantling. “After a break due to the pandemic, we are delighted that the Caravan Salon was such a great success,” says Trieb.
“Our new trade fair stand not only represents a brand-adequate presentation platform for us as a premium manufacturer, but also sets standards for the industry in terms of visuality and sustainability. Employees, dealers and visitors were delighted and gave us nothing but positive feedback.”