mac. brand spaces designs dormakaba’s trade fair appearance

mac. brand spaces, the Langenlonsheim-based specialist for live communication, is handling the overall concept for dormakaba Deutschland GmbH at BAU 2023. “The company is one of the leading providers in the fields of door technology, security and access solutions as well as time and data management. The trade fair presentation should do justice to this position,” says Stefan Trieb, CEO of mac. BAU, the world’s leading trade fair for architecture, materials and systems, will take place in Munich from April 17 to 22.

mac and dormakaba have been working together for many years. “It’s a very trusting customer relationship,” says Trieb. He is all the more pleased that mac is now taking over the overall concept at BAU, including the realization and organization of the trade fair stand. Under the motto “For every place that matters”, innovations and highlights will be presented and prospects for the future given. The two-storey stand has a size of 620 square meters on the first floor and 170 square meters on the upper floor.

The focus is on the overall experience for visitors. Live communication is my central theme in terms of the customer experience. “We give communication the space it deserves,” explains Creative Director Stefan Amschler. That’s why the center of the stand serves as a meeting point and distributor. “The customer journey starts here. LED walls provide visual and content-related impulses for the adjacent themed areas,” says Amschler. The four themed areas are Seamless Flow, Access Reimagined, Integrated Access and Sustainability. “Here, dormakaba presents cross-industry solutions from the hardware and software sector,” explains Amschler.