First major project after winning the bid
Last year, mac. brand spaces GmbH, the specialist for live communication, won the Fraunhofer-Gesellschaft’s Europe-wide tender for the leading strategic trade fairs. mac has now implemented the first projects – the conception, organization and
implementation of the trade fair stand at the Hanover Industrial Trade Fair from April 17 to 21, 2023, as well as BAU in Munich and NAB in Las Vegas.
“We are delighted that we have now been able to launch and implement three trade fair stands for the renowned research organization,” says mac CEO Stefan Trieb. The largest project was the planning and implementation of the 944 square meter stand
at the Hannover Messe. Here, 24 Fraunhofer Institutes were involved and presented innovative solutions in the areas of Production, Industrial Metaverse, Energy and Adaptronics. “The new concept and design has already proven itself in the first run and was
“The new concept and design has already proven itself in the first run and has been very well received,” says Trieb, “We are thus demonstrating the close network between Fraunhofer, its researchers, developers and industrial partners. We are particularly pleased that we were able to use the new concept simultaneously at three renowned events.
events at the same time. The fact that all the projects were a success and received a lot of praise makes us very proud.
“We are particularly pleased that we were able to use the new concept simultaneously at three prestigious events. The fact that all projects were a success and received a lot of praise makes us very proud.”
Hannover Messe is the world’s leading trade fair for industry and this year’s theme was “Industrial Transformation”. BAU is the leading trade fair for architecture, materials and systems in the construction industry. NAB Las Vegas is aimed at the media and entertainment
entertainment industry and broadcasters.
mac supports the diversity of Fraunhofer research with a modular presentation concept that is changeable and flexible. The design offers a high recognition value for the Fraunhofer umbrella brand and a wide range of graphic and media communication options. Sustainability was another key requirement for the new concept – the elements are designed for long-term use. The presentation concept as a whole, from the floor to the furniture and the communication, is designed for
designed for multiple use.