mac launches partnership with NETZSCH

mac. brand spaces, the specialist for live communication, has won the NETZSCH Group from Selb as a new program customer and will be realizing the trade fair appearance for the company in the future. “We are looking forward to this strategic partnership,” says mac CEO Stefan Trieb. POWTECH, the leading trade fair for experts in powder and bulk solids technology, was the first major appearance with the new concept and took place in Nuremberg at the end of September.

mac is responsible for the conception, organization and implementation of the trade fair program. The structural elements of the exhibition stands are very versatile and flexible in order to meet a wide range of presentation requirements. This modular stand concept means that
80 percent of the material can be reused. “The many years of possible uses offer the customer a high level of economic efficiency and also save resources,” explains mac-Branch Manager Daniel Sack.

mac also designed the concept for smaller exhibition stands of up to 40 square meters. These stands have already been used at Pollutec Lyon and Paint & Coatings Milan. Projects at Formnext and Food & Ingredients in Frankfurt and at the BiogasConvention in Nuremberg will be added in the fall and winter. “The Euro stands even have a 90 percent reuse rate,” says Daniel Sack. Several orders can be called up at the same time and all the material is stored at mac. This avoids long delivery routes and transportation costs.