mac realizes trade fair appearance for Krones AG
At the recently concluded BrauBeviale in Nuremberg, the trade fair for the brewing and beverage industry, mac. brand spaces GmbH designed and realized the presentation of Krones AG, the market leader in the industry. “The trade fair stand was not only a platform for
product presentations, but also a space for interactive exchange and networking,” says mac CEO Stefan Trieb, adding: “The event marks another milestone in the successful collaboration between us and Krones.”
Various product areas were highlighted on a total area of 1500 square meters. These included integrated packaging solutions, process technology to drive innovation in the food and beverage industry, supported by
digitalization, as well as the commitment to sustainable developments. The exhibits on show, including the Krones Modulfill HES, Krones Contiflow, Krones Bio-Reactor and KOSME Canto, reflected Krones’ innovative strength and technological leadership in the beverage industry.
500 square meters were used specifically for catering purposes. In addition to the main areas, there were functional rooms at the back of the stand for staff catering, offices and a canteen kitchen, which took up an additional area of around 300 square meters.
“It took six days of work and 60 experienced fitters to set up this complex trade fair stand,” says Senior Project Manager Jens Heidemann. A well-coordinated catering service team, consisting of four chefs and 50 service staff, then took care of the physical well-being of visitors and employees during BrauBeviale.
