mac new location in Singapore
After a record year in 2023, with a turnover of 96 million euros, mac. brand spaces, experts in live communication, are continuing their expansion course. On 1 April, the mac Group established a new location in Singapore. This was announced by mac CEO Stefan Trieb
has now announced. “By opening the office in Singapore, we are emphasising our commitment to expanding our customer proximity on a global level,” says Trieb.
He justifies the decision in favour of Singapore as the new location with the strong prospects. “The Asian market continues to record remarkable growth. The ASEAN countries in particular are benefiting from the industry’s efforts to broaden their regional supply chains. This is also having an impact on the local trade fair business. Sustainability aspects of life communication, where we can offer a great deal of expertise, are also becoming increasingly relevant in Asia. It was therefore a logical step to expand our presence in this economic region. Following our success in Shanghai, we see Singapore as the ideal complement to offer our customers first-class services,” explains Trieb.
The office will be headed by experienced trade fair professional Jackie Soh, who has extensive experience in life communication and has been active in the ASEAN countries for many years and is well connected. “With his expertise, Jackie Soh is a valuable addition to our global team. He will contribute his know-how right from the planning phase and help us to offer our customers in the region and in the domestic market customised solutions,” says Trieb.
