mac. brand spaces once again achieves a trade fair milestone for Krones AG
mac. brand spaces, the specialist for live communication, is continuing its successful partnership with Krones AG and has once again developed and implemented the trade fair appearance for the industry leader at drinktec, the world’s leading trade fair for beverage technology. Krones occupies the entire Hall B6 at the Munich Exhibition Center to present its solutions for the entire value chain of the industry. mac developed and implemented the concept in close consultation with the customer in order to optimally showcase the Krones brand and the company’s solutions.
In terms of content and design, the stand builds a bridge to drinktec 2022, where interactive workshops with customers were used to develop visionary ideas for the future of beverage technology. At this year’s trade fair, visitors can now experience how Krones has translated these ideas into smart, data-driven, and resource-efficient solutions.
The focus is on the Line of the Future, a filling line for PET containers that showcases the solution for sustainable production of tomorrow. The stand is both a content generator and a platform for extensive media and streaming offerings.
“Our goal was not only to showcase the breadth of Krones’ innovations, but also to create a meeting place that strengthens the customer community,” explains Stefan Trieb, CEO of mac. brand spaces. “The booth functions as an atmospheric brand space and, at the same time, as a ‘community place’ that offers plenty of room for conversation and exchange.”
An impressive technical setup was used to transform the entire Hall B6 into a Krones brand world. This included 730 square meters of LED walls and over 170 monitors to visually showcase the content. A total of 23 kilometers of network cable was laid to connect and control the technology. The total suspended weight of the installations, which are attached to 480 suspension points and motors, amounts to around 50 tons, with 3 kilometers of trusses and 5 kilometers of cable in the truss providing the structure.
The technical equipment underscores the aim of staging an innovative and visually impressive presentation that reinforces Krones’ leading role in the industry. “The close coordination between Krones’ in-house creative team and us made it possible to realize a visionary concept that guides customers from their ideas to solutions for the future,” says Trieb.