mac. brand spaces increases sales to over €140 million / Investments at the location
mac. brand spaces GmbH, one of the leading providers of live communication, is set to enjoy a successful 2025 financial year. Group sales of at least €140 million are expected, the highest figure in the company’s history. The company, based in Langenlonsheim near Frankfurt am Main, had already posted strong results in 2024 with €95.7 million. The sustained growth is being achieved in a generally difficult economic situation through organic growth and the acquisition of Standout in Salzburg.
“The fact that we have been able to continue growing in this market environment demonstrates the breadth and stability of our service portfolio – from digital exhibits and modular systems to permanently installed brand spaces,” says Stefan Trieb, CEO of mac. “Added to this is our financial solidity. All investments and acquisitions were made entirely from our own liquidity. We have an equity ratio of over 50% and are classified as eligible for central bank lending by the Bundesbank. Such aspects are factors in the selection of a service provider, especially for customers with a long-term perspective and for large-scale projects.”
One of the strongest drivers was the successful acquisition of new international customers from the mechanical engineering, food technology, automotive, logistics, and electronics sectors. In addition, mac significantly expanded its area of expertise in “digital exhibits”—a field that is growing in importance as industrial companies need to communicate complex technologies in a clear and interactive way. Whether model-based functional representations, 3D-printed modules, hybrid control interfaces, or data-based visualizations: demand for these formats rose significantly in 2025, opening up new market segments for mac.
The company is also laying the structural foundations for further growth. Over the next four years, mac will invest four million euros in an automated cutting center in its carpentry workshop. The aim is to further digitize manufacturing processes, network them more efficiently, and use robotics to make workflows more ergonomic and thus healthier. The new facility, which will be gradually upgraded by 2029, will create higher production capacities, enable more precise material planning, and shorten production lead times.
With a high order backlog, international customers, and the consistent further development of production and services, mac. brand spaces is optimistic about the coming year. CEO Trieb: “We are looking ahead to the new year with both caution and confidence.”