mac. brand spaces strengthens its portfolio through the strategic acquisition of PP Live

Christoph Symeonidis, Managing Director of PP Live, emphasises: “For our clients, our long-standing, trust-based collaboration remains unchanged. At the same time, being part of the mac. Group opens up additional opportunities for us in international projects and when dealing with complex requirements.”

PP Live has more than 40 years’ experience in the development and delivery of corporate events, brand activations and communication formats. Its range of services extends from strategic planning, through creation and dramaturgy, to the realisation of sophisticated live experiences. This expertise is complemented by an extensive network of creative professionals and project managers, as well as trusted contacts with artists, presenters and speakers.

With this acquisition, mac. is expanding its expertise as a specialist in sustainable brand spaces, trade fair stands, events and permanent brand experiences to include PP Live’s expertise in the areas of corporate events, brand activations, and sales and communication formats. This results in an even more comprehensive range of services for live communication.

Stefan Trieb, CEO of mac. brand spaces, commented: “PP Live complements our service portfolio in an area that is becoming increasingly important for many of our clients. Both companies bring different areas of expertise to the partnership, thereby laying the foundations for supporting clients throughout the entire live communication process from within a single group of companies.”

At the same time, joining the mac. Group gives PP Live access to international project structures, as well as to the manufacturing and implementation expertise of the group and its subsidiaries. This enables both companies to pool their respective expertise in joint projects and optimise it to achieve sustainable results.

mac. and PP Live have already been working in partnership on various client projects for several years. With this acquisition, this collaboration will now be continued organisationally within a joint group of companies. Other service partners within the mac. Group include meplan in Munich and Standout, with offices in Salzburg and Vienna. In spring 2026, mac. entered into a strategic partnership with the Chinese live marketing agency Kastone.

mac. brand spaces GmbH is one of Germany’s leading international live communication companies. The multi-award-winning company, headquartered in Langenlonsheim near Frankfurt, develops and delivers brand-defining experiential spaces worldwide – for clients in more than 35 countries. As a full-service partner, mac. brand spaces offers the entire spectrum of modern live communication from a single source: from strategic conception through to the implementation of physical, hybrid and digital formats. In addition to a presence at all major German exhibition centres, the company has an international presence with offices in Frankfurt, Munich, Stuttgart, Vienna, Singapore and Shanghai.