mac. brand spaces Publishes 2026 Sustainability Report
Entwicklungen bei ESG-Steuerung, Datenprozessen und Projektplanung
Datenbasierte Nachhaltigkeitssteuerung, eine systematisierte ESG-Analyse und der weitere Ausbau von Klimaschutzmaßnahmen prägen den Nachhaltigkeitsbericht 2026 von mac. brand spaces. Der jetzt veröffentlichte Report dokumentiert die Entwicklungen des Unternehmens im Geschäftsjahr 2025 und zeigt, wie Nachhaltigkeitskriterien zunehmend in die Planung, Produktion und Umsetzung von Messe- und Livekommunikationsprojekten integriert werden.
Ein Schwerpunkt liegt auf der stärkeren Verbindung von Digitalisierung und Nachhaltigkeitsmanagement. Digitale Prozesse, optimierte Datenstrukturen und definierte Kennzahlen unterstützen dabei, Nachhaltigkeitsaspekte systematisch zu erfassen, auszuwerten und in Projektentscheidungen einzubeziehen. mac. brand spaces entwickelt damit die Grundlage weiter, um ökologische Auswirkungen von Projekten transparenter darzustellen und Maßnahmen gezielter abzuleiten.
The foundation of sustainability management is the management system for sustainable event management, which is certified to ISO 20121:2024. Compared to the previous year, ESG management has been further systematized through a two-part materiality analysis. This process systematically identifies both the impacts of business activities on the environment and society, as well as relevant risks and opportunities for the company’s development.
Another focus of the report is on climate protection measures. mac. brand spaces tracks and evaluates emissions throughout project processes and continuously expands the data set used for CO₂ calculations. Factors taken into account include energy consumption, material usage, transportation routes, and other project-related sustainability metrics. At the Langenlonsheim site, for example, wood waste is used for heating. This results in an average annual reduction of approximately 600 metric tons of CO₂ compared to a system relying solely on natural gas.
Other areas of focus in the sustainability strategy include material cycles, sustainable procurement, occupational safety, training and continuing education, and collaboration with suppliers and partners. One development during the reporting period was the company’s certification for the international industry initiative Better Stands. Starting in 2026, this initiative will support the structured evaluation of more sustainable trade show concepts based on criteria such as reuse, waste reduction, and transparent standards for trade show booths.
Another major area of focus—and one that has now also received recognition—is health management. For its comprehensive health package, which is tailored to the needs of the workforce, the company received the TÜV Saarland Gold Seal for the first time, as well as the “Qualified Health Management – Healthy Company Gold” certificate. The award is recertified every two years and serves as recognition of the company’s health management program for approximately 327 employees at the Langenlonsheim location. mac has previously received these honors in bronze and silver.
With its 2026 Sustainability Report, mac. brand spaces continues its voluntary sustainability reporting and provides customers, partners, and industry stakeholders in the trade show, event, and live communication sectors with current key metrics and information on the ongoing development of its sustainability processes.
mac. brand spaces GmbH
mac. brand spaces GmbH is one of Germany’s leading international companies in the field of live communication. The multi-award-winning company, headquartered in Langenlonsheim near Frankfurt, develops and implements brand-defining experiential spaces worldwide—for clients in more than 35 countries. As a full-service partner, mac. brand spaces offers the entire spectrum of modern live communication from a single source: from strategic conception to the implementation of physical, hybrid, and digital formats. In addition to its presence at all major German trade fair venues, the company has an international presence with offices in Frankfurt, Munich, Stuttgart, Vienna, Singapore, and Shanghai.