mac. brand spaces Enters the Indian Trade Show Market
Service Partner Agreement with Messe München India Lays the Groundwork for Expanding the International Trade Show Business in India
mac. brand spaces is expanding its international presence and will enter the Indian trade show market for the first time this fall. This expansion is based on a service partner agreement with Messe München India. To kick things off, the company will handle the planning and execution of pavilion and shared booths, as well as custom trade show displays, at the trade fairs bauma CONEXPO India, IFAT India, productronica India, and electronica India.
Operational implementation will be handled by the mac. brand spaces branch in Singapore in collaboration with local production partners in India. In doing so, the company is expanding its activities in the Asian market and laying the organizational groundwork for supporting international exhibitors at one of the region’s most dynamic trade show venues.
The range of services includes both the management of joint booths and the development of custom exhibition stands. The goal is to offer exhibitors a standard of planning and quality that is aligned with the requirements of international trade shows and takes into account aspects of sustainable implementation. meplan—a subsidiary of mac and Messe München—is handling the creative aspects of the planned brand spaces in India.
The market entry is taking place in cooperation with Messe München India, a particularly dynamic and rapidly growing subsidiary of Messe München. The company organizes numerous international trade shows in India and supports exhibitors and visitors across various industrial and technology markets. The focus is on personal interaction, establishing business contacts, and developing long-term business relationships. Messe München India also underscores this focus in its current management philosophy, which emphasizes the practical benefits of trade shows, a consistent customer-centric approach, and the importance of personal encounters as the foundation for successful business development.
For mac. brand spaces, this partnership is part of the company’s ongoing international expansion. By joining the Messe München India network, the company is entering the Indian market—which it had previously served only on an ad hoc basis—initially through four leading international trade shows. Looking ahead, the company plans to further expand its range of services for international exhibitors in India.
mac. brand spaces GmbH
mac. brand spaces GmbH is one of Germany’s leading international companies in the field of live communication. The multi-award-winning company, headquartered in Langenlonsheim near Frankfurt, develops and implements brand-defining experiential spaces worldwide—for clients in more than 35 countries. As a full-service partner, mac. brand spaces offers the entire spectrum of modern live communication from a single source: from strategic conception to the implementation of physical, hybrid, and digital formats. In addition to its presence at all major German trade fair venues, the company has an international presence with offices in Frankfurt, Munich, Stuttgart, Vienna, Singapore, and Shanghai.