mac. brand spaces Receives ADFC Silver Certification

mac. brand spaces had its corporate bicycle promotion program evaluated by the Allgemeiner Deutscher Fahrrad-Club (ADFC) and was awarded the Silver Certificate as a “Bicycle-Friendly Employer.” The evaluation focused not on a single measure, but on the interplay of infrastructure, mobility options, services, and organizational integration.

“We were expecting bronze and got silver,” says Christiane Kasselmann, who has been the company’s point person for cycling since early 2025. She coordinates the company’s activities and focuses in particular on how existing offerings can be utilized more effectively in everyday work life.

The ADFC certification is based on a defined set of criteria. These include, among other things, bicycle parking spaces, changing rooms and shower facilities, service offerings, bicycle leasing, campaigns and information for employees, as well as clear organizational responsibility. A self-assessment is followed by an audit conducted by a trained ADFC auditor. The certificate is valid for three years.

Many of the initiatives evaluated were already in place at mac. The company grounds feature three fully equipped, covered bike stations, a repair station, as well as showers, changing rooms, and lockers. Employees can lease bicycles and e-bikes through the company. These offerings are complemented by initiatives such as bike inspections and participation in the “Bike to Work” initiative.

Another focus is on internal communication. Employees are informed about the offerings, can network, and share experiences about biking to work. “It’s important that this message gets through to companies and that a shift in mindset takes place. Business travel is one aspect of mobility; commuting is another major aspect of mobility within a company,” explains Kasselmann.

The bicycle promotion program is part of a broader mobility concept. Through this initiative, mac aims to reduce the carbon footprint of business travel. To this end, the company also offers its employees a Jobticket and the option of a BahnCard. Bicycles, trains, and other modes of transportation are considered as different options for commuting and business travel.

The ADFC assessment also took the company’s occupational health management into account. Just recently, mac. brand spaces was awarded the “Healthy Company” Gold Certification by TÜV Saarland and AOK Rheinland-Pfalz/Saarland.

For mac, the award is part of its ongoing commitment to mobility and sustainability issues. The company has established social, ethical, and environmental standards for employees, partners, and suppliers. With designated responsibility, additional offerings, and enhanced internal communication, the company’s bicycle promotion program has been further developed over the past year and a half and established as an integral part of its corporate mobility strategy.

mac. brand spaces GmbH is one of Germany’s leading international companies in the field of live communication. The multi-award-winning company, headquartered in Langenlonsheim near Frankfurt, develops and implements brand-defining experiential spaces worldwide—for clients in more than 35 countries. As a full-service partner, mac. brand spaces offers the entire spectrum of modern live communication from a single source: from strategic conception to the implementation of physical, hybrid, and digital formats. In addition to a presence at all major German trade fair venues, the company has an international presence with offices in Frankfurt, Munich, Stuttgart, Vienna, Singapore, and Shanghai.