KraussMaffei Technologies
K | Dusseldorf
Short Brief
KraussMaffei is one of the world's leading manufacturers of machines and systems for the production and processing of plastics and rubber. At K' 2019, the company is creating the first physical touchpoint for its transformation from three distinct brands to a single unified brand with a new corporate design. From digitalisation to circular economy to lightweight construction - KraussMaffei is never short of exciting topics. For the presentation of this new brand, the Munich-based company, together with Serviceplan Campaign 1 GmbH, came up with an impressive polygon architecture.
Our Solution
The unity of diversity. Building the complex polygon structure, a central element of the presentation, was a challenge. We used an aluminium structure and blue, opaque textile surfaces to create colourful accents which, although distinctive in themselves, enabled the multitude of topics and exhibits to merge into one large brand space. Under these almost eight-metre-high textile structures, trade fair visitors would find various exhibits and product solutions - divided into three themed zones. At the same time, the 2,335 square metre area offered sufficient space for communication and always appeared open and inviting.
