Simonswerk
bau | Munich
Short Brief
The 'bau' in Munich is the most important date in the trade fair calendar for manufacturers of belts and belting systems. SIMONSWERK is one of the best known. The challenge here was to develop a single stand design which would make the wide range of solutions and products as well as the multitude of innovations tangible and reflect the company's uncompromising attitude towards quality.
Our Solution
Every product a masterpiece - that mindset is at the heart of everything SIMONSWERK does. It also happens to be our approach to staging brands and products. SIMONWERK's products connect doors and frames and are the first choice for projects of international star architects. So 'Connection' naturally suggested itself as the architectural leitmotif in the stand design for the 'bau' trade show. It served as the overarching theme to stage each product individually, while connecting them by a common idea.
Konzept
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