Welcome to the virtual JobArena! mac presented a specially developed digital trade fair format with integrable regional formats, giving potential employers and applicants the chance to get to know each other virtually. The JobArena provided an unmistakable brand element and can be used repeatedly as a temporary architectural stage. From the central forum - the heart of the arena - visitors can enter radially connected sections with various service and information touchpoints. In the studio, the setting of the virtual stage was recreated one-to-one and equipped with a green-screen backdrop, so different content could be pre-produced and edited at leisure.