Federal Ministry of Education and Research
ACHEMA | Frankfurt
Short Brief
Climate change is the dominating issue for industry, politics, the media and in our everyday lives. The Federal Ministry of Education and Research (BMBF) is investing heavily in research for climate protection over the next few years. A joint stand at the ACHEMA provides an optimal stage to make the progress of some of the BMBF's funded research and development projects accessible.
Our Solution
Education through entertainment! Today's most vital issue must not be presented in a complicated way - it's got to be fun to learn about for everyone. Our stand concept aimed to treat complex topics and relations in a fun and accessible manner. Its 'look & feel' is like that of a modern explanatory video and has an entertaining character. We allocated simple, organic shapes and bright colours to each topic, thus injecting an element of fun into an otherwise academic event.
