Hymer

Caravan Salon | Düsseldorf

Short Brief

Every year, the Caravan Salon is the world's largest exhibition of recreational vehicles in Germany. Many visitors look for their dream model there and obtain specific information. HYMER and its numerous Group brands will be there to impressively demonstrate their leading market position and innovative strength. Strong digital communication in the space around vehicles and highlights is intended to intensify the personal experience.

Our Solution

In cooperation with Pixelschickeria for project management & filming based on the concept design and creative direction of Beyond Disciplines, the team from mac. brand spaces implemented a powerful and sustainable stand concept on 3,350 square meters.
The vehicles dominated the foreground. The presentation of the new Venture S off-road vehicle was highlighted. In the middle, an illuminated slatted ceiling illuminated the hospitality lounge like a rainbow.
The entire floor, all furniture and brand-specific elements as well as the ceiling slats will be reused. The sustainable concept will also be adapted for future national and international trade fair appearances of the Hymer & Eriba brands, including the Motorhome and Caravan Show 2022 in Birmingham and CMT 2023 in Stuttgart.