KraussMaffei
K | Düsseldorf
Short Brief
For K 2025, KraussMaffei commissioned mac. to further develop its existing CI design. The aim was to present the brand in a stand that would allow visitors to experience technology, craftsmanship, and innovation in a museum-like setting. At the same time, a technology zone was to be created in which skills, processes, and digital applications would be presented in a clear, high-quality, and appealing manner. Special attention was paid to the integration of digital solutions at the exhibition tables in order to make complex manufacturing processes understandable.
Our Solution
We developed a booth that combines precision engineering with appealing design. In the Technology Zone, visitors could experience digital applications, including a ShiftScreen presentation of complex systems and RFID-controlled exhibits that brought manufacturing processes to life in an interactive way. One highlight was a recycling exhibit where visitors could control the processes using 3D-printed markers, allowing them to experience sustainability in a playful way.
The materials also reflect responsibility and innovation: the new floor system made from recycled materials is modular, reusable, and underscores KraussMaffei's commitment to acting in a sustainable and future-oriented manner.
Photography
