KRONES
drinktec | Munich
Short Brief
KRONES commissioned mac. brand spaces to transform an entire hall at drinktec into an immersive brand world. The task was to bring the complex solutions of beverage technology to life and convey the company's innovative strength through interactive and informative formats. At the same time, the stand was to provide a platform for exchange and community building.
Our Solution
A dynamic brand world was created across more than 10,000 m², guiding visitors through the Line of the Future – a PET filling line that showcases sustainable production and technological innovation. With 730 m² of LED walls, 170 monitors, and a sophisticated media system, we created a visual spectacle that fascinated visitors, while spacious lounge and workshop areas provided space for encounters. The stand blends technology, storytelling, and a sense of community, bringing KRONES' vision for the future of the industry to life.
Photography
