Reifenhäuser
K | Düsseldorf
Short Brief
Reifenhäuser had two booths at K 2025: a 1,240 m² main booth and a 186 m² nozzle booth. The design was based on a concept by Sorg Design from Wiesbaden, which we developed further together with Reifenhäuser. The aim was to present the company's complex production solutions in a clear and convincing manner while conveying a consistent brand image across the entire area.
Our Solution
mac. brand spaces developed digital product models for the two core solutions – cast and blown film lines. Instead of setting up the machines 1:1 at the trade fair as usual, visitors experienced the lines interactively and compactly, supported by digital features that made complex processes clear and intuitive.
We also designed a central key visual that was used as a visual bracket on both large LED walls and in print media. This created a coherent and recognizable visual theme based on the central motto “Boost your performance.”
The project shows how we not only build a booth in terms of strategic, creative, and technical implementation, but also bring it to life and take it to a new level.
Photography
