TCL
IFA | Berlin
Short Brief
TCL wanted to create an experience at IFA 2025 that conveyed the brand's passion, precision, and innovative strength. The starting point was the motto of the Winter Olympics, which was intended to convey the values of excellence, technology, and emotion. The challenge was to transform an area of almost 3,000 m² into an atmospheric brand world that would immerse visitors in a surprising snowy landscape.
Our Solution
At the center of the booth is a ski slope with a curved LED surface that creates a winter landscape in the middle of Berlin. The 160-meter-long ceiling banner with integrated LED lighting and illuminated logo letters gives the booth depth and dynamism. Visitors discovered detailed features everywhere that combine technology, the world of experience, and brand values. The implementation by an international team from Europe and Asia brought cultural diversity and creative exchange to the realization. TCL's brand message thus becomes an emotionally, technically, and visually powerful experience.
