Successful Europe-wide call for tenders by the Fraunhofer-Gesellschaft

mac. brand spaces, the specialist for live communication, will be the agency partner for trade fairs of the Fraunhofer-Gesellschaft in the coming years. The Langenlonsheim-based company won a Europe-wide tender. This was announced today by mac CEO Stefan Trieb.

The strategic starting point for the trade fair appearances is a studio concept in which ideas are created and, above all, interaction takes place. Trieb: “We want to emphasize the community character between Fraunhofer, its researchers, developers and industrial partners.”

The structural elements of the exhibition stands are highly adaptable and flexible in order to meet the diverse presentation requirements of the 76 Fraunhofer Institutes in Germany. The design offers a high recognition value for the Fraunhofer umbrella brand. The many years of possible use also guarantee sustainable use.

The Hannover Messe (April 17 to 21, 2023) and BAU in Munich (April 17 to 22, 2023) are the first trade fairs to feature this new design.